When it comes to getting ahead in the world of business, one of the wisest moves you can make is to host high quality events that provide value to your customers. But the future of events is uncertain due to the pandemic. While businesses may be familiar with event management software, there are some key trends to look out for in 2021 to be able to make the most of it.

  1. Adaptation of virtual and live events

The chances of live events taking place by the summer may be looking higher, largely thanks to mass vaccinations. This means that companies should soon be able to host live, in person events to foster a real human connection with their customers. However, the future is still very much uncertain, so the first events trend to look out for in 2021 is a slow adaptation of virtual events using web-based event management software, in a smooth transition towards more traditional live events in the second half of the year.

  1. More productive and interactive virtual events

While we project live events to take over once again later on in the year, there is no doubt that virtual ones are here to stay for the foreseeable future. But they are not just going to stagnate, and instead businesses will be evolving their virtual events, and they will become more interactive with a bigger focus on getting the audience involved. Think breakout and discussion rooms rather than just listening to the boss talk for 3 hours.

  1. Smaller groups will be the norm

Gone (for now) are the days of massive events with tens of thousands of people. For the next few months and beyond, the focus will shift to small groups and workshop-style events. This will allow for a more intimate human connection between businesses and their customers, along with the smaller events being easier to manage both financially and in terms of time and resources.

  1. Factoring in Covid-19

The events of 2021 that perform best will be the ones with integrated Covid-19 support. From on-site testing to the provision of PPE, events that show they are built to cope with the pandemic will be the ones that attract the most people. Look out for events with mini testing centers and possibly even vaccination hubs nearby.

  1. One events tech platform

From hardware to online event management software, both virtual and in-person events are reliant on technology. A trend for 2021 will involve businesses sticking to just one events tech platform, covering every task of standard conference planning software and the on-site processes as well. This boosts security and efficiency, and so keeping everything under one umbrella will be the choice of businesses in 2021.

  1. Maximizing value for the customer

Having gone so long without standard events, customers will be picking only the most valuable ones to attend. This means businesses will be bending over backwards to ensure they provide the maximum amount of value to their customers. From free books and eBooks to podcasts and videos from the event, businesses will be striving to provide as much extra value as possible.

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